Peddling: to try to sell something (commonly associated with illegal procurement) or promote an idea/view widely.
Pedalling: to move/travel by working the pedals of a bicycle.
I was aiming for the latter, but somewhere in the process (my own editing or that of others) it turned into the former. I guess it kind of works, as the charity events involved in the story were promoting causes. The fight against poverty and youth homelessness.
While this titling debacle didn’t have a politically incorrect or damaging outcome (and has since been changed to the more literal interpretation), the slip-up was educational on two levels:
- No matter how highly you pride yourself on your vocabulary, you can become mentally exhausted or just be straight up ignorant, and mistakes will be made, even in headlines.
- Communicating with editorial staff, during and after creating your pieces, is imperative. Perhaps if I’d hung around until the editors had finalised my work I might have noticed this sooner, or advised them of my intended meaning.
Side Note: While the demands of other subjects are largely out of your control, avoid having a mid-session exam on a Newsroom day. It really takes your head out of the game. I still haven’t got those test results back yet, but I’m not feeling optimistic. Perhaps plead with a subject coordinator to sit a supplementary exam on another day.
Behind the scenes – or rather, the social first scene
As a fresh-faced, yet-to-be-broken Newsroom participant, you may not know how many social media platforms UOWTV runs. There’s Twitter, Facebook, Instagram, YouTube, Soundcloud, Snapchat and probably a whole lot more I’m still unaware of.
As I’ve mentioned before, and Shawn will say time and again, UOWTV is social first, meaning stories must be explained and shared through multiple social platforms during their creation and afterwards. So, get used to uploading, liking, re-tweeting, sharing and adapting material related to your story as you make it. Keep it fresh, keep it freaky and keep it platform-specific.
In the most recent week of Newsroom, my partner and I were on the social media & innovation desk. Every team will dedicate one week to this task. Below are some examples of our efforts.