Much relevant mash-up…
Now, this is not transmedia storytelling. After hearing a few confused perspectives, that lump transmedia and multi-platform together, I thought I might explain the difference.
Despite the story of P.S. I Love You being told in written, video and audio forms, the narrative isn’t developed further. One does not have to read the book to understand the film (although some puritans may argue otherwise) which is essential in transmedia storytelling. The story simply exists on multiple platforms.
Transmedia storytelling is the process of utilising various mediums to enrich a central narrative, creating unified and coordinated entertainment. As the prophet of transmedia storytelling, Henry Jenkins says, “each medium makes it own unique contribution to the unfolding of the story.”
Take Lord of the Rings as an example. We’re looking at the original LOTR and The Hobbit books, the corresponding films, video games, songs, virtual reality experiences, comics, and a range of fan creations. These platforms explore characters, stories and scenery that wasn’t touched on originally, and continues to develop the seemingly never-ending world of Middle Earth. And this gem…
And keep in mind that connecting narratives across platforms, getting audiences addicted to continuing the story, makes media companies a whole lot more money than simply recreating the same story in a book or on the screen. Sorry P.S. I Love You.
P.S. I secretly love it anyway.